Five prompts for North Wales hospitality once the season winds down

There is a short window in North Wales hospitality, roughly September to early November, where you are still trading but no longer drowning. It is the only time of year most operators have the headspace to fix anything.

These five prompts are built for that window. They assume you have a season's worth of reviews, booking data and half-remembered irritations, and about an hour a week to do something with them.

Copy them, replace the bracketed parts, and paste the relevant material in. The general tourism prompts post covers the in-season basics if you want those first.

1. Read a season of reviews properly

You have read every review as it landed and reacted to each one individually. You have almost certainly never read them as a single body of evidence, which is where the actual pattern is.

Below are all the reviews my [guest house in Betws-y-Coed] received between April and August this year, from Google, Booking.com and TripAdvisor.

Read them as a whole, not one by one. Tell me:
1. The three things guests consistently praise, in their words
2. The three things that come up as complaints or mild disappointments, however politely phrased
3. Anything mentioned more than twice that I might have dismissed as a one-off
4. Which complaints are cheap to fix and which are structural

Quote guests directly where it helps. Do not soften the criticism.

Reviews:
[paste them]

The last instruction matters. Without it you get a diplomatic summary that makes you feel fine and tells you nothing.

2. Turn the good bits into next year's copy

The words guests use about you are better marketing copy than anything you would write about yourself, and they are sitting there for free.

Using the praise in these reviews, draft new copy for my [website homepage and Booking.com listing].

Rules:
- Use the specific things guests actually mention, not generic hospitality language
- No words like stunning, nestled, hidden gem, perfect getaway, or unwind
- Plain English, short sentences, no exclamation marks
- Mention the practical things people care about: parking, breakfast times, dogs, walking routes, distance to [Snowdon/the beach/the station]

Give me three versions at different lengths: 40 words, 100 words, 250 words.

The banned-words list is doing most of the work here. Default AI hospitality copy is a soup of nestled and unwind, and it makes every business sound like every other business.

3. Work out what the quiet months are actually for

Most operators either fight the off-season or write it off. There is usually a third option specific to your place.

I run [a 12-room hotel in Llandudno]. My occupancy runs at [85%] in July and August and drops to about [30%] from November to February.

Act as a hospitality consultant who knows North Wales and the UK domestic market. Suggest realistic ways to improve off-season trade, given:
- My location and what is genuinely nearby in winter
- The kinds of guest who travel off-season in the UK
- A small business with [8] staff and limited marketing budget

For each suggestion tell me what it would cost me in time and money, roughly what it might return, and what would have to be true for it to work. Rank them by effort against likely payoff. Be sceptical about the ones that only work for somebody else's business.

4. Get next season's pricing off gut feel

Most small operators set prices by adding a bit to last year. Doing it properly needs an afternoon and a spreadsheet, which is exactly what you now have time for.

Here is my booking data for this season: [dates, rates charged, occupancy by week, lead times].

Help me think about next year's pricing. Specifically:
1. Where was I clearly too cheap? Look for weeks that sold out very early
2. Where did I have unsold rooms that suggest I was too expensive, or too late to discount
3. Which weeks behave differently from the ones either side, and why might that be
4. What a sensible rate calendar might look like next year

Show your reasoning. Flag where the data is too thin to conclude anything, rather than guessing.

That final line is the important one. AI will happily find a pattern in eleven bookings. Telling it to say when the data is too thin gets you an honest answer instead of a confident one.

5. Write the emails you never get round to

Every hospitality business has a list of guests who came once and were happy. Almost nobody contacts them.

Write a short email to guests who stayed at [my holiday cottage near Barmouth] this summer, to encourage an off-season return visit.

Context:
- They already know the place, so do not sell it to them from scratch
- What is genuinely good here in winter: [quiet beaches, log burner, walking, dark skies, no crowds]
- Offer: [15% off any midweek stay before March]

Tone: warm, brief, like a note from a person who remembers them. Not a marketing email. Under 150 words. No subject line puns.

Give me two versions: one for couples, one for families with children.

Making it stick

One of these a week through September gets you through all five before the Christmas bookings start, which is a better outcome than trying to do them all on a wet Tuesday and abandoning it.

Save the ones that work. A prompt you have refined for your own business is worth considerably more the second time you use it, and next September you will be starting from something rather than nothing. The role and frame technique explains why the ones above are built the way they are.

Worth knowing: the Welsh Government put £500,000 specifically into AI support for tourism and events businesses this year, aimed at digital marketing and content skills. If you want the training rather than the prompts, the funding post sets out what is available.